 Brand Boss: Rahul Gagerna, Senior VP & Head -Marketing, Radico Khaitan
 04.04.2012 0:03  19047432 views  0 comments
From:
economictimes.indiatimes.com
  The true success of a marketer lies in being able to build sustainable relationships with consumers. One has to be religious in knowing the consumers and then deliver to their aspiration.Brand Boss: Rahul Gagerna, Senior VP & Head -Marketing, Radico Khaitan Read more »
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All is fine in advertising suitdom: Madhukar Kamath
04.04.2012 0:03 19118408 views 0 comments
From:
economictimes.indiatimes.com
 DDB Mudra chief Madhukar Kamath believes all is fine and dandy in advertising suitdom. Here are the reasons whyAll is fine in advertising suitdom: Madhukar Kamath Read more »
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Do Awards Matter: A tale of two cultures
04.04.2012 0:02 18545357 views 0 comments
From:
economictimes.indiatimes.com
 Our story 'Do Awards Matter' (see Brand Equity, 14 March, 2012) provoked quite a few reactions.Do Awards Matter: A tale of two cultures Read more »
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Flavoured and frozen yoghurt: Can it replace the good old Dahi?
04.04.2012 0:02 17902278 views 0 comments
From:
economictimes.indiatimes.com
 Frozen and flavoured yoghurt is a young food category trying to encash on the heath and wellness platform. But can it replace the ubiquitous dahi on your dinner table?Flavoured and frozen yoghurt: Can it replace the good old Dahi? Read more »
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Now we have to plan Paid, Owned and Earned (POE) media: Marco Rimini, Mindshare Worldwide
04.04.2012 0:02 18189796 views 0 comments
From:
economictimes.indiatimes.com
 Some of the best laid plans in advertising are now coming from the media side of the business says Marco Rimini, leader - business planning, Mindshare Worldwide.Now we have to plan Paid, Owned and Earned (POE) media: Marco Rimini, Mindshare Worldwide Read more »
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The X effect: Male brands for female; without destroying the core proposition
04.04.2012 0:02 17666934 views 0 comments
From:
economictimes.indiatimes.com
 Makes sense? Hope so. Russell Taylor, global brand vice president, Axe, Unilever, says, “Rest assured, we have no plans of becoming a female brand.”The X effect: Male brands for female; without destroying the core proposition Read more »
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Gender Bender: Brands focussed on men now wooing women customers
04.04.2012 0:01 17404569 views 0 comments
From:
economictimes.indiatimes.com
 By crossing over from one gender to another, marketers today are not looking to do a complete role reversal.Gender Bender: Brands focussed on men now wooing women customers Read more »
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Bawdy copy
03.04.2012 20:08 18483777 views 0 comments
From:
economictimes.indiatimes.com
 One of our moles in the industry drew our attention to Longhand, a copywriting competition organised by Put Headline Here, a Facebook community for writers and fans of long copy.Bawdy copy Read more »
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Saatchi India will become a champion of global network in the next three years: Kevin Roberts, worldwide CEO of Saatchi & Saatchi
27.03.2012 19:40 24719030 views 0 comments
From:
economictimes.indiatimes.com
 In this exclusive interview, Kevin Roberts, worldwide CEO of Saatchi & Saatchi talks about the trigger for his latest visit, the relevance of Lovemarks and the plans to resurrect the Saatchi brand in India, among other things.Saatchi India will become a champion of global network in the next three years: Kevin Roberts, worldwide CEO of Saatchi & Saatchi Read more »
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Social media & branded content generating more sales? Alcohol makers unclear
27.03.2012 19:38 24197858 views 0 comments
From:
economictimes.indiatimes.com
 A slew of branded content and social media initiatives has generated thousands of fans, but alcohol makers are unclear if that is directly translating into more sales.Social media & branded content generating more sales? Alcohol makers unclear Read more »
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Vodafone BlackBerry plans' latest campaign too targets young
27.03.2012 19:35 24569174 views 0 comments
From:
economictimes.indiatimes.com
 A teaser takes the cake for Vodafone BlackBerry plans' latest campaign. But where does that leave the boys?Vodafone BlackBerry plans' latest campaign too targets young Read more »
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Seven sins of content marketing: Are brands over-estimating how much content consumers want?
27.03.2012 19:34 24467976 views 0 comments
From:
economictimes.indiatimes.com
 Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands over-estimating how much content consumers want?Seven sins of content marketing: Are brands over-estimating how much content consumers want? Read more »
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Best & bekaar advertisement of the week
27.03.2012 19:34 24563054 views 0 comments
From:
economictimes.indiatimes.com
 Presenting this week's best and worst of Indian advertising, judged by our consumer panel.Best & bekaar advertisement of the week Read more »
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Will Bates India be Ranjan Kapur's elusive Perfect Snowball?
27.03.2012 19:34 24830572 views 0 comments
From:
economictimes.indiatimes.com
 "With the departure of Sandeep Pathak (group CEO) and Sonal Dabral (chairman and regional ECD), Bates India gave us an opportunity to re-examine the approach in India," says Ranjan Kapur.
Will Bates India be Ranjan Kapur's elusive Perfect Snowball? Read more »
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Mystery behind CEOs dropping out of ad business at an unprecedented rate
27.03.2012 13:03 24584030 views 0 comments
From:
economictimes.indiatimes.com
 The suits are going missing. Dropping out of the ad business at an unprecedented rate. Brand Equity unravels the mystery of the empty corner office.
Mystery behind CEOs dropping out of ad business at an unprecedented rate Read more »
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Sex in advertising: How much is too much?
20.03.2012 20:55 24663968 views 0 comments
From:
economictimes.indiatimes.com
 Warning: Reader discretion advised. Not suitable for children. And may be disturbing for some adults too!Sex in advertising: How much is too much? Read more »
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For the UP poll campaign, Akhilesh Yadav hired a creative team full of rookies.Here's how they won
20.03.2012 20:24 23287627 views 0 comments
From:
economictimes.indiatimes.com
 The electoral battle for Uttar Pradesh saw a young politician hire a creative team full of rookies when it came to politics. Here's how they won.For the UP poll campaign, Akhilesh Yadav hired a creative team full of rookies.Here's how they won Read more »
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Social media: Time for brands to move from lip-service to actual action
20.03.2012 20:15 24225574 views 0 comments
From:
economictimes.indiatimes.com
 The increasing power of social media brings brands under the acute glare of the public eye. It's time to move from lip-service to actual action.Social media: Time for brands to move from lip-service to actual action Read more »
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India leads the way in Asia as a growth market: Mark Hollinger, CEO, Discovery Networks International
20.03.2012 20:04 23595100 views 0 comments
From:
economictimes.indiatimes.com
 Mark Hollinger, President and CEO, Discovery Networks International spoke about everything from the channel's performance in India to staying away from 'contrived' reality TV.
India leads the way in Asia as a growth market: Mark Hollinger, CEO, Discovery Networks International Read more »
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Bawdy Copy
20.03.2012 19:58 22950436 views 0 comments
From:
economictimes.indiatimes.com
 Auto advertising is a mega-buck category, and all agencies want to be on the driving seat for at least one car brand. Bawdy Copy Read more »
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